The discovery

The casino had gone months without seeing many of their high-value clients, largely because fewer major boxing events were happening in Vegas. With guest traffic down, they needed a way to re-engage their top players and bring them back into the casino - prompting them to look for a smarter, more proactive solution.

The solution

We deployed a series of outbound AI voice agents trained to be warm, friendly, and personalised for each high-roller. Using the casino’s historical spend data, the agents delivered bespoke offers tailored to every VIP, creating a highly targeted and engaging reactivation experience.